Learn more about our history, core values and goals.
At Freys, we see discretion and sensitivity as a way to give our customers an expanded service and experience. Our drivers are proud representatives of their profession and after 127 years in the industry, we choose only the best for the role. These skills are of utmost importance to the company, and their ambition is to give the customer the best possible experience for each trip.
As highly experienced drivers, experts in handling different situations, they can adapt to all types of customers; they all speak Swedish and English and many also speak a third language as well. Most of them have specific expertise and relationship with hotels and restaurants and can also be your guide or roadshow specialist.
Our drivers are continuously trained to be the absolute best on the market, to be among the best security drivers requires ongoing training and education. Every year, our drivers are trained as the only chauffeur driven service in escort training together with the Swedish Police force.
They understand how to create a calm, safe and harmonious atmosphere in the vehicle, perhaps the only place our passengers can be themselves for a few minutes.
For 125 years, Freys has driven royals and presidents, politicians and popes, film stars and rock celebrities, Nobel Laureates and business angels. To and from luxury restaurants and watering holes, weddings and funerals, airports and business meetings, attractions and shopping trips. The famous and the unknown from near and far, in a never-dwindling stream.
Freys Hyrverk was founded as early as 1896 by Gustaf Liljedahl, a business genius, way ahead of his time. As a creative entrepreneur, Liljedahl wanted to find the perfect name for his new horse-drawn carriage company. It had to grab the attention and have a link to the business. Inspiration came in the form of the racehorse Frey, which was known throughout Sweden and had won the long-distance race between Jönköping and Stockholm the year before.
In 1900, the company had 104 horses in its horse palace on Grev Turegatan street in Stockholm. The business came to include new services such as removals for people emigrating to America, auctions and horse-drawn funeral processions.
At the start of the 20th century, the first automobiles arrived in Sweden, and Liljedahl followed developments very closely. However, only when he estimated that he could earn good money with them did he invest in a fleet of high-class vehicles in 1907. The business subsequently grew at lightning speed.
Liljedahl´s spirit still imbues the business today. In particular in terms of the company's values, which are based on maximum focus on the clients' needs. And great attention is paid to the details: punctuality, security, discretion, availability and service.
Under the motto 'Driven by experience', Freys is now one of the world’s leading companies offering chauffeur driven services. A result of constant business development and thinking big.
The vision is to deliver the most sustainable transport solutions in the industry, with a bold, challenging goal of having the first hydrogen fuel cell car before 2030. When that happens, director Liljedahl will be smiling in his polluted Heaven.
This means providing outstanding quality in every detail: Punctuality. Security. Discretion. Availability. Service. And that our drivers and high-end cars far exceeds the expectations of our clients. In addition. Be at the forefront when it comes to deliver the most sustainable transport solutions in the industry, under the motto that humanity and the planet can flourish together.
With an obsession on our clients' needs we have a continuous focus on punctuality, security, discretion, availability and high-quality service. We have been ´Driven by experience´ in the chauffeur driven services industry since 1896, which has given us the insight that luxury is in each detail.
In concrete terms, this means knowledgeable and trained chauffeurs and an immaculate latest-model fleet. Constant business development and focus on sustainable business enables us to exceed our clients' expectations. Not entirely surprising our mantra is ´Good is the enemy of great´.
Gustaf Liljedahl´s spirit still imbues the business today and forms the basis of the company's business strategy and values, which are:
´Customer Mania´ create successful business
We take care, great and small
Think big with a strong desire for renewal
Cost-consciousness create opportunities
We are one team on a shared adventure